The wait is over for the highly anticipated inaugural Unrivaled Basketball season. It's a full court 3 v 3 league founded by WNBA greats Napheesa Collier and Breanna Stewart. The unique thing about the league is that is it founded on an equity-based financial platform giving the athletes a great salary and ownership. One woman who has been pivotal in the buildout is Chief Brand Officer Kirby Porter. Kirby is an award-winning sports entrepreneur and brand builder, a self-proclaimed 'marketing girlie,' founder of New Game Labs, the first marketing hire at Will Ventures, and former Harvard Women's Basketball captain. Today we dive into:

• Unrivaled Basketball -- how it works & the signficance for female hoopers and athletes everywhere
• The changing landscape of women's sports, collegiately and professionally
• NIL & tips for young athletes
• The importance of brand building for athletes
• How companies benefit from investing in women's sports 
• Kirby's Harvard basketball days - how lessons from the court transferred to successes in the corporate world
• Day-to-day non-negotiables adopted from the sports world

To follow & learn more about Unrivaled: unrivaled.basketball

Follow along with Kirby on LinkedIn.

Follow along with Hannah on social: @_hannah.donnelly

To watch the episodes: NBC Sports Boston YouTube

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