In this episode, you'll learn about the future of marketing agencies in the age of AI and discuss how they are (and aren’t) leveraging AI. We chat with ZGM Modern Marketing’s Partner and Chief Innovation Officer Peter Bishop and unpack client expectations as well as value-based pricing vs hourly. We also explore why clear communication and critical thinking now matter more than specific tools or courses. Finally, we look at the impact of AI search to real connections with your customer and the future agency model.

What we discussed:1:10 - Why AI is harder for agencies to ignore 7:10 - Agency economics, pricing pressure from hourly billing to value-based14:00 - Client misconceptions and the gap between hype and real capability20:00 - Internal resistance, IT concerns, and fear-driven backlash24:00 - Advice for young marketers entering the field32:10 - AI and creativity: why storytelling still matters36:00 - What the marketing agency of the future might look like in an AI-search and agent-driven world40:10 - The most important AI-era skill: clear communication and critical thinking

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