I enjoy thinking about the future of Ad Tech... but it's more fun as a group sport.

I was fortunate that AdStage's JD Prater agreed to join me on a journey into the future. As head of Growth Marketing for AdStage he keeps focused on every trend and every bit of breaking PPC news...

We talked about:

* Digital Billboard ads that might target just a single person,

* Why limited inventory insures it's in Facebook's interest be a great "match maker" for advertisers and users

* How interactive voice based ads might work "Hey Google...,"

* Speculate about Amazon's future, how well they play with other ad networks (and their billion dollar net income from advertising),

* What it means if we all literally owned all the data that was captured (and enhanced) while tracking us,

* My notion that the future of ad tech is more reward ads,

* How Facebook Analytics allows attribution of Reactions (like, love, etc.) right into eCom sales funnels

* How the lose of Net Neutrality might drive update of lightweight HTML like AMP & Facebook Instant Articles

* and much much more!

JD Prater, Head of Growth Marketing at AdStage.

If you don't know JD, you probably should -- even if you are not someone who is buying ads online --

"JD Prater is the Head of Customer Acquisition and Growth Marketing at AdStage. He's a performance marketer and digital media strategist with a passion for organizing data into actionable stories. His expertise is in crafting marketing strategies and campaigns that drive acquisition, retention, and engagement across the customer lifecycle.

AWARDS

- 2017 Top 25 Most Influential PPC Experts

- 2016 Landy Awards Finalist for Best Mobile Search Marketing Initiative — SEM

- 2016 Hero Conf - Most Innovative Session

CONFERENCE SPEAKER

- Hero Conf London 2017

- eMetrics Chicago 2017

- Hero Conf 2016 London

- Salt Lake City Digital Marketing Conference

- Hero Conf 2016 Philly

- Adworld Experience (Italy)

- PPC Hero Live Summit"

Links:

JD Prater (Twitter)

Personal Data.io (Paul Dehaye's company)

Is Advertising Dead? Wired 1994

The PPC Show (podcast)

AdStage's Blog

Transcript

 

(00:00:01.0)

 

(00:00:28.5)

Harry Hawk:

Hello, this is Harry Hawk, and this is Talking About Everything, and today we're talking about the future of Ad Tech with JD Prater. JD, welcome to the show.

 

(00:00:39.7) JD Prater:

Hey, thanks, Harry, for having me on.

 

(00:00:41.1) Harry Hawk:

We're talking about Ad Tech. You're with AdStage. What makes you sort of interested in the future of Ad Tech?

 

(00:00:50.2) JD Prater:

I'll give you two-folds. For me, I've been in marketing now for quite a while. I've had a really fun time with a lot of the advertising side of marketing, more specifically. I don't know. It's one of those things where you can immediately get some kind of immediate result, so I launch something and I get a result, and that becomes really addictive, and that's something that I really like about advertising, whenever you're putting out different messages or different ads or you're testing…that, for me,