In episode 7, Andrew Stephen, Kate Scott-Dawkins and Steve Hatch discuss what advertising might look like in ten years’ time. What impact might issues such as sustainability, privacy, personalisation and machine learning have?

Plus Marc de Swaan Arons explains why empathy is key to the future of marketing.

Featuring:

Professor Andrew Stephen (@AndrewTStephen), L'Oréal Professor of Marketing and Associate Dean of Research, Saïd Business School, University of Oxford.

Kate Scott-Dawkins (@languagemaven), Senior Director of Thought Leadership and Innovation, Essence.

Steve Hatch, Vice President for Northern Europe, Facebook.

Marc de Swaan Arons (@mdeswaanarons), Co-Founder and Global Chief Marketing Officer, Institute for Real Growth.

https://www.sbs.ox.ac.uk/       

Resources

Essence report – Advertising in 2030: Expert Predictions on the Future of Advertising

For more Business Insights head to Oxford Answers

Credits:

Producer/editor – Eve Streeter for Stabl