In this episode of Behind the Mirror, hosts Keith Posehn and Liem Vong sit down with Dafra Sanou, Growth & Digital Marketing expert, to explore how AI is transforming affiliate and partner marketing.

Together, they unpack how brands can leverage partnerships in an AI-driven world, why governance and context matter more than ever, and which parts of the recruitment and program management process are most ripe for disruption.

From inclusivity in influencer marketing to the rise of LLMs shaping how products are discovered, this conversation is packed with insights for marketers navigating a rapidly shifting landscape.