Power Marketing with Kevin Lee

The future of AI-powered voice search: a conversation with Peter Erickson, of VOICE & AI


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Kevin Lee interviews Peter Erickson, founder of Modev (conferences and special events for developers), founder of ExoLeaders.com (for executives), and founder of VOICE & AI -- an organization whose conferences and events bring together developers, buyers, sellers, and manufacturers seeking to gain entry into this fast-moving segment of the AI market. (VOICE & AI’s next event will be on October 28-30, 2024 in Arlington).

Voice search is a hot field pegged to constitute a $98 billion sector by 2028. Peter and Kevin cover a lot of ground in their chat; topics include:

- The degree to which innovation in LLM-driven Voice Search will progress ahead of text-based search, given there is less risk for its monetization model.

- How LLM-powered search engines and voice search applications create a "winner take all" scenario for marketers (and what marketers can do about this).

- Why Perplexity is in a good position to innovate in Voice Search, as they have reimagined search and presented it in an organized and addictive way for users.

- The degree to which open source and proprietary technologies will coexist in the industry.

- The high costs of AI-powered voice search and the degree to which costs may moderate in the near future. (example of a network of gaming computers to perform inference tasks at pennies on the dollar compared to traditional models).

- Speculation as to whether Perplexity will be acquired this year (and by whom).

- The costs and benefits of AI systems in education, given that they may "dumb down" languages and dialects.

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Power Marketing with Kevin LeeBy Kevin Lee