How are universities rethinking fundraising and alumni engagement in today’s rapidly evolving landscape?

In this episode of UnchartED State, hosts Susan Seal and Maddie Ludt welcome John Rush, Vice President for Development and Alumni and CEO of the MSU Foundation at Mississippi State University. With over three decades of experience at MSU, John offers a behind-the-scenes look at how institutions are adapting to shifting donor expectations, emerging technologies, and new engagement models.

The conversation explores:

• The evolving role of university foundations and hybrid advancement models
• How Gen Z is reshaping philanthropy through cause-driven giving
• The growing influence of NIL and athletics on donor priorities
• The role of AI in fundraising and alumni engagement
• The vision and impact of the Crossroads District development

John also shares why storytelling, student impact, and authentic relationships remain at the heart of successful fundraising, and why sometimes the most powerful tool is still a handwritten note.

Whether you work in higher education, nonprofit leadership, or advancement, this episode offers valuable insights into building meaningful connections that drive long-term impact.