“Apple has become the largest company in the world by market cap not by trying to become the largest smartphone vendor, but the most beloved.” (5:53)

Apple is everywhere.

You can stream Apple TV+ on your Apple TV while reading emails on your MacBook and sending texts on your iPhone. Even the word podcast is a portmanteau of the words “broadcast” and “iPod.”

But how did we get to this point—with Apple becoming a lifestyle for many consumers—and where does the world’s largest company go from here?

On the first episode of Anstandig on the Future, join Daniel Anstandig on a guided journey that looks at Apple’s past, mistakes, innovations—and most importantly—its future.

As a tech investor and CEO of Futuri Media, Anstandig is the perfect business mind to launch the journey into the super-company, so grab your seat, strap in, and get ready for blastoff!

GET READY TO LEARN

• Which Apple device was the most revolutionary

• The Six Principles of Apple Design

• How Apple could augment reality with new glasses very soon

• Why Apple is getting into chips (and if there’s queso involved)

• Apple’s approach to changing fitness and healthcare

• The Apple philosophy for dealing with customers.

• Apple’s missteps, including problematic designs that fail to put consumers first

• And more!

KEY POINTS

• The release of the first iPhone. (0:44)

• The history of Apple (2:33)

• The release of the iPod in 2001 changes everything (4:44)

• Apple’s upcoming tech releases and innovations (8:56)

• Drawing conclusions about Apple’s future (21:09)

SOME QUOTES WORTH SHARING

• “Apple is not just good technology—it’s beautiful technology. The marketplace has proven that people will pay a premium for that combination.” (6:50)

• “Apple has always been different in the way they think. It’s a philosophy that can be boiled down to thinking about the consumer first.” (21:15)

• “That Apple logo is only worth so much.” (23:27)

REFERENCES:

• Fast Company. “The 6 Pillars of Steve Jobs’s Design Philosophy,” by Cliff Kuang: https://www.fastcompany.com/1665375/the-6-pillars-of-steve-jobss-design-philosophy

• The Late Show with Stephen Colbert’s “How We Improved Apple AirPods Headphones.” https://www.youtube.com/watch?v=PnuWbclO070

• Futuri Media https://futurimedia.com/

Did you have a favorite quote or topic? What company are you interested in learning more about? Don’t forget to share in the comments!