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The Future of B2B Tech Marketing, AI at Global Scale, and Europe’s Innovation Edge: Key Takeaways from Dublin Tech Summit 2025
In this episode, I bring you a concise yet insight-packed breakdown of three of the most talked-about keynotes from Dublin Tech Summit 2025, all through a B2B technology and marketing lens.
Whether you're a tech leader navigating the AI revolution, or a marketer rewriting your go-to-market strategy, this episode will give you the edge. From OpenAI’s global AI outlook to Anthropic’s ethical stance, and a deep dive into how HubSpot and others see B2B MarTech evolving, this is your debrief on where the industry is heading.
🔑 What you’ll learn in this episode:
- Scaling AI for Global Impact
- Insights from Sarah Friar (OpenAI) on the economic and infrastructure demands of AI
- Why Ireland is uniquely positioned for AI-driven growth
- The importance of partnerships, hardware, and developer ecosystems
- The multi-billion dollar reality of building enterprise-grade AI solutions
- Building the Next Generation of European AI Innovation
- Why we’re in a digital renaissance and how startups can stay agile
- How companies like Intercom and Anthropic are approaching AI integration
- Navigating regulation (like the EU AI Act) while maintaining innovation
- Why automating tasks (not jobs) is the realistic, ethical approach
- The Next-Gen MarTech Playbook for B2B
- How AI is redefining the B2B Buying Journey: from linear funnels to multi-threaded research
- What LLM optimisation is and why it matters to content visibility
- The rise of Agentic AI, dynamic websites, and personalised experiences at scale
- The end of third-party cookies and the rise of first-party data
- Why context is powerful and why marketers must act like orchestrators, not soloists
💡 If you’re in B2B tech or marketing, this episode will help you cut through the noise and understand the strategic shifts shaping the next 12–24 months of growth, personalisation, and competitive advantage.
If you're in B2B Tech, this is for you:
I’ve created a free resource called "Build a B2B Tech Content Strategy That Fuels Your Pipeline", a value-packed 35-minute video and PDF guide that shows how B2B tech companies can turn content into pipeline and demand using social media and podcast marketing.
Actionable insights built for modern B2B marketing.
- Access it free today: https://www.trend7m.com/b2btech
The 1% Insight is brought to you by Trend 7 Media!
#B2B #b2bmarketing #marketing #contentmarketing #b2bsales #marketingstrategy #technology #b2btech
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By Jack ReganIn this episode, I bring you a concise yet insight-packed breakdown of three of the most talked-about keynotes from Dublin Tech Summit 2025, all through a B2B technology and marketing lens.
Whether you're a tech leader navigating the AI revolution, or a marketer rewriting your go-to-market strategy, this episode will give you the edge. From OpenAI’s global AI outlook to Anthropic’s ethical stance, and a deep dive into how HubSpot and others see B2B MarTech evolving, this is your debrief on where the industry is heading.
🔑 What you’ll learn in this episode:
- Scaling AI for Global Impact
- Insights from Sarah Friar (OpenAI) on the economic and infrastructure demands of AI
- Why Ireland is uniquely positioned for AI-driven growth
- The importance of partnerships, hardware, and developer ecosystems
- The multi-billion dollar reality of building enterprise-grade AI solutions
- Building the Next Generation of European AI Innovation
- Why we’re in a digital renaissance and how startups can stay agile
- How companies like Intercom and Anthropic are approaching AI integration
- Navigating regulation (like the EU AI Act) while maintaining innovation
- Why automating tasks (not jobs) is the realistic, ethical approach
- The Next-Gen MarTech Playbook for B2B
- How AI is redefining the B2B Buying Journey: from linear funnels to multi-threaded research
- What LLM optimisation is and why it matters to content visibility
- The rise of Agentic AI, dynamic websites, and personalised experiences at scale
- The end of third-party cookies and the rise of first-party data
- Why context is powerful and why marketers must act like orchestrators, not soloists
💡 If you’re in B2B tech or marketing, this episode will help you cut through the noise and understand the strategic shifts shaping the next 12–24 months of growth, personalisation, and competitive advantage.
If you're in B2B Tech, this is for you:
I’ve created a free resource called "Build a B2B Tech Content Strategy That Fuels Your Pipeline", a value-packed 35-minute video and PDF guide that shows how B2B tech companies can turn content into pipeline and demand using social media and podcast marketing.
Actionable insights built for modern B2B marketing.
- Access it free today: https://www.trend7m.com/b2btech
The 1% Insight is brought to you by Trend 7 Media!
#B2B #b2bmarketing #marketing #contentmarketing #b2bsales #marketingstrategy #technology #b2btech