Join us for an in-depth conversation with Tony Cripps, CEO of Saudi Awwal Bank (SAB), as he shares firsthand insights into the rapid transformation of Saudi Arabia’s banking sector and SAB’s evolving strategy.Tony discusses why digital innovation is at the heart of SAB’s approach:“The domestic banking industry is turning to technology and digital tools to become more customer centric, thereby boosting customer retention. This is a process that involves continuous investment.”

If you want to understand the forces reshaping finance in Saudi Arabia and hear directly from a leader at the forefront, this episode offers practical perspectives and real-world examples.Watch now for Tony’s take on the future of banking, innovation, and growth in the Kingdom.