Sounds Profitable

The Future of Brand Safety & Suitability for Audio

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In this episode of Sounds Profitable: Adtech Applied, Bryan speaks with Tamara Zubatiy, co-founder and CEO of Barometer. Barometer contextualizes podcasts based on the GARM brand suitability components and the Media Roundtable Values. Listen to learn about:
  • Brand safety and suitability 
  • Why it’s important to create block and allow lists for advertisers
  • How context and nuance play into the brand safety and suitability conversation 
  • The Sounds Profitable Business Leaders Summit
  • The consolidation of our feeds
  • Why we need your feedback on this podcast
    •   Here’s our favorite idea from this conversation: GARM marks different levels of risk when it comes to advertising but there’s never an ad partnership that brings zero risk to either party (advertiser or publisher). Links:
    • Bryan Barletta
    • Arielle Nissenblatt
    • Tamara Zubatiy
    • Barometer
    • Sounds Profitable Summit at Podcast Movement
    • The Download
    • Sounds Profitable: Narrated Articles
    • SquadCast
    • Podsights
      • Credits:
      • Hosted by Bryan Barletta & Arielle Nissenblatt
      • Sounds Profitable Theme written by Tim Cameron
        • See omnystudio.com/listener for privacy information.
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        Sounds ProfitableBy Bryan Barletta