In the year 2001, the internet was deemed as a passing fad, with an amount of content that was seen as overwhelming. Now the internet has 2.5 quintillion pieces of content uploaded DAILY! In this week’s episode Joel & Soojee, break down the past, present and what they predict the future of branding will look like. They chat about what brands are doing at the moment to connect with their customers and build better values and culture in their businesses.