AI-powered chatbots are transforming how businesses interact with customers, offering hyper-personalised experiences while raising complex ethical and regulatory challenges. In this episode, we explore the delicate balance between AI-driven personalisation and consumer privacy, the ethical dilemmas of chatbot decision-making, and the evolving regulatory landscape. How much personalisation is too much? When does AI cross the line into manipulation? And how should businesses prepare for tighter AI governance? Join us as we break down the future of AI chatbots and what it means for businesses, regulators, and consumers.