In this episode of the D2Z podcast, host Brandon Amoroso delves into the evolving landscape of e-commerce and retail with Jessica Kogan, a partner at Connect the Dots Collective. They explore the seismic shifts brought about by the COVID-19 pandemic, discussing how consumer behavior has rapidly transformed, leading to a convergence of online and offline experiences. From the rise of digitally native brands to the innovative strategies employed by retail giants like Target and Walmart, Brandon and Jessica dissect the intricate relationship between digital technologies and physical retail spaces. Their conversation sheds light on the future of commerce, where community engagement and seamless integration between online and offline channels will play pivotal roles in driving brand growth and customer loyalty.

Timestamps

🎙️ Introduction and Background of Jessica Kogan (00:00:00)

🌐 Impact of COVID-19 on E-commerce (00:03:39)

💻 Evolution of Digitally Native Businesses (00:05:46)

🛒 Integration of Digital and Physical Experiences (00:08:52)

🤝 Community-Building and In-Person Activations (00:11:17)

🔮 Future of Retail and Consumer Behavior (00:14:27)

🛍️ Strategies for Digitally Native and Traditional Retailers (00:19:44)

🔍 Conclusion and Speculation on Trader Joe's Strategy (00:26:04)

Jessica Kogan

LinkedIn - https://www.linkedin.com/in/jessica-kogan-43a455/

Connect the Dots Collective - https://www.ctdcollective.net/

Brandon Amoroso:

LinkedIn - https://www.linkedin.com/in/brandonamoroso/

Web - https://brandonamoroso.com/

Instagram - https://www.instagram.com/bamoroso11/

X - https://twitter.com/AmorosoBrandon

Scalis.ai - https://scalis.ai/