2025 is bringing major changes to lead generation compliance — are you ready? In this episode of the Local Marketing Lab, we sit down with Donnie Kenneth, VP of Marketing at Total Expert, who brings over 20 years of marketing experience across various industries. Donnie shares critical insights about the future of compliant lead generation, automation strategies that enhance rather than replace human connections, and how businesses can build lasting customer relationships while staying within regulatory boundaries.

Here are some topics discussed in the episode around compliant led generation:

• Automate marketing without losing authenticity
• Understanding and preparing for 2025 FCC compliance changes
• Effective customer journeys across multiple channels
• Strategies for long-term customer relationship building
• The importance of education in the customer journey

Resources

• Connect with Donnie Kenneth on LinkedIn.
• Learn more about Total Expert.
• Check out the new Evocalize integration with Total Expert and rebel iQ.

Other shout-outs

• Dart Bank — Small local bank doing an amazing job generating leads.