The Future of Consumption: Getting Growing

An introduction to big ideas about growth from thought-leaders within Kantar speaking with J. Walker Smith, Knowledge Lead for the Consulting division of Kantar.

Download the Courage to Grow whitepaper

In this episode, host J. Walker Smith speaks with Kantar experts Don Abraham, Senior Partner and futures practice thought-leader, and Wayne Pan, Associate Director in the futures practice, about minimized the uncertainty of the coronavirus pandemic through scenario planning, in particular, using specific scenarios developed by Kantar that are freely available for companies to build plans reflecting the contingencies of the the outbreak, institutional reactions and consumer responses. 

In this episode, host J. Walker Smith speaks with Kantar thought-leader Mark Visser about what learning means to organizations and why it's the only real barrier to entry remaining, especially after the coronavirus pandemic.

In this episode, host J. Walker Smith continues his discussion with Kantar partner Kate Price about the things that marketers must do to adapt and prepare for the future, including new ways of learning (sprints), new ways of planning (SAFe), and new ways of managing (generalists not specialists).

Links

• Kate Price: Marketing Capability in the new Decade - LinkedIn
• Jerry Useem: At Work, Expertise is Falling Out of Favor - The Atlantic
• Tyler Cowen: Range: Why Generalists Triumph in a Specialized World - Marginal Revolution

Hosts

• J. Walker Smith, @jwalkersmith

In this episode, host J. Walker Smith talks about the future of marketing with Kantar partner Kate Price who has just published the results of a global client initiative she led last year concerning the things that marketers are doing to cope with change.

Links

• The New Trophies of Domesticity - The Atlantic
• Kate Price: Marketing Capability in the new Decade - LinkedIn

Hosts

• J. Walker Smith, @jwalkersmith

In this episode, host J. Walker Smith talks with Ann Clurman, a Partner in the trends and futures practice of Kantar and a leading authority on generational marketing, about the value of using a generational perspective to anticipate and predict the future.

Links

• Formative Experiences and the Price of Gasoline - Arthur van Benthem
• Not drinking or driving, teens increasingly put off traditional markers of adulthood - Washington Post
• The Decline in Adult Activities Among U.S. Adolescents, 1976-2016 - SRCD
• The long shadow of 1989 - globalinequality
• Webinar Replay: Generations in 2020: A Panel Discussion - Kantar 

Hosts

• J. Walker Smith, @jwalkersmith

Co-hosts Andrew Curry and J. Walker Smith return to the topic of growth with Kantar Chief Research Officer Julie Kollman and the report she co-authored with Curry on the intangible asset of corporate knowledge known as intelligence capital.

Links

• Richard Partington: Mark Carney tells global banks they cannot ignore climate change dangers - The Guardian
• The financial sector must be at the heart of tackling climate change - The Guardian
• Larry Elliott: Bank of England begins climate enforcement with a velvet glove - The Guardian
• Simon Jack: UK's biggest money manager warns on climate catastrophe - BBC
• The Task Force on Climate-related Financial Disclosures (TCFD) - Legal & General
• Andrew Curry: Responsive businesses create growth and value through Intelligence Capital - Kantar UK Insights
• The Responsive Business: Creating Growth and Value Through Intelligence Capital - MRS
• Rapidly declining remarkability of temperature anomalies may obscure public perception of climate change - PNAS
• Theodore Kinni: Why It Doesn't Always Pay to Be Decisive about Making Decisions - strategy+business
• Rational Decision Making - Indiana.edu
• Tyler Cowen: Big Business: A Love Letter to an American Anti-Hero - Amazon
• Geoff Mulgan: The Locust and the Bee: Predators and Creators in Capitalism's Future - Amazon
• Institute for Real Growth - Kantar

Hosts

• Andrew Curry, @nextwavefutures, The Next Wave
• J. Walker Smith, @jwalkersmith

In this episode, co-hosts J. Walker Smith and Andrew Curry speak with Frank van der Driest, co-leader of the Institute for Real Growth, a major Kantar/WPP initiative comparing over-performing and under-performing 

Links

• Tim Harford: Superstar companies lose their lustre - Financial Times
• Tyler Cowen: Population Growth and Technological Changes: One Million B.C. to 1990 - Marginal Revolution
• Institute for Real Growth - Kantar 
• John Cochrane: Concentration Increasing? - The Grumpy Economist
• Maggie Koerth-Baker: Conspiracy Theories Can't Be Stopped - FiveThirtyEight
• Ross Douthat: The Paranoid Center - The New York Times

Hosts

• Andrew Curry, @nextwavefutures, The Next Wave
• J. Walker Smith, @jwalkersmith

In this episode, co-hosts J. Walker Smith and Andrew Curry discuss the central idea of Smith's upcoming, March 20 FutureView webinar entitled "Thinking of Others," which will be about the shift of values and references points from self to others and what this means for the marketplace. 

Links

• School Strike for climate - Wikipedia
• Greta Thunberg: School Strike for climate TedxStockholm - YouTube
• Greta Thunberg: COP24 Speech at Katowice 2018 - YouTube
• Kate Julian: Why Are Young People Having So Little Sex? - The Atlantic
• Jeff Beer: Finally! Doritos made a chip bag that cleans your dusty fingers - Fast Company
• Hannah Walley - Advertisers believe they're avoiding gender stereotypes... but consumers disagree - Kantar UK Insights
• One Thing I Learned This Week - Kantar Consulting
• FutureView Webinar Registration - Kantar Consulting

Hosts

• Andrew Curry, @nextwavefutures, The Next Wave
• J. Walker Smith, @jwalkersmith

In this episode, co-hosts J. Walker Smith and Andrew Curry speak with Jonathan Hall, a sustainability expert and the Global Head of the Strategy Practice for Kantar Consulting, about the business case for sustainability and the implications of that for success in the future.

Links

• Sarah Holder: The 'Marie Kondo Effect' Comes at a Weird Time for Thrift Stores - CityLab
• For the NFL and all of football, a new threat: an evaporating insurance market - ESPN
• The Concept of the Corporation - John Kay
• The 21st Century Business - Kantar
• Kirsty Cooke: The future of marketing to women - Kantar UK Insights
• What Women Want? - Kantar

Hosts

• Andrew Curry, @nextwavefutures, The Next Wave
• J. Walker Smith, @jwalkersmith