In this week’s episode of The Secrets of Business Mastery Podcast, Mike Agugliaro interviews Aaron Hoos, who is a copywriter and sales funnel strategist. Aaron builds and optimizes profitable sales funnels by developing new marketing programs and extracting deeper monetization from a business. He has been an entrepreneur, sales manager, and investment rep, and holds an MBA in strategy management. Aaron’s first book, The Sales Funnel Bible, reveals the step-by-step process for building a business around a sales funnel. During this episode, Mike and Aaron discuss strategic copy, hiring a copywriter, empowering and disempowering words, dealing with objection, and the future of copy.