The ACM Awards were great, for country music fans. But for everyone else? Well, the 2021 ACM’s poor ratings showed that there just wasn’t much for the non-country audience, which is a problem. This week we look at ways the genre can grow without losing its soul. Change doesn’t have to be scary. 

1:20 | What the ACM Awards got right and wrong

5:00 | Diversity at the 2021 ACM Awards 

6:30 | Ratings are becoming a big problem 

9:05 | Here’s how to solve it 

Read: Why Luke Bryan Deserved Entertainer of the Year at Taste of Country 

Read: 2021 ACM Awards Ratings, via Hollywood Reporter.

Tweet: Find Billy Dukes on Twitter @billydukes