Signal Shift

The Future of Creative Work: AI, Ownership, and the “Human Layer”


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We examine how generative AI is transforming creative work and expression. Our conversation weaves through three distinct signals: a $1.8 million AI-created portrait, Gen Z's creative approach to job hunting, and New York's guaranteed income program for artists. We discuss how the creative economy might transform into an ownership economy, where value lies in both the original human creation and its AI-augmented iterations. These signals point to possible shifts in how creative work is valued, protected, discovered, and supported in society.

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Signal ShiftBy Horizon Shift Lab