How do you win in an era of AI-generated content? In this conversation, recorded during MENA Digital Awards and Digital Media Forum, Lara hosts Abed Agha, Founder & CEO of Sociata, the first creator marketing company in the Middle East. With over 10 years of experience in the space, Abed breaks down the massive shift from traditional TV-style social ads to creator-led content that actually converts.

We dive deep into:

- The AI Co-pilot: Why AI won't replace creators, but will instead become their most powerful ally.
- The "X Factor": Why human insight and local cultural nuances (like the difference between Riyadh and Jeddah) remain untouchable by algorithms.
- The End of Vanity Metrics: Why follower counts are useless and why "Watch Time" is the only metric that matters in the attention economy.

Whether you are an advertiser looking to scale or a creator aiming to monetize, this conversation provides a roadmap for the next wave of social media growth.

Visit website: www.visionvoices.me