The Bottom Line

The Future of Cruises


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For nearly 20 years, the cruise industry experienced huge growth. Then a pandemic hit. After a year of forking out for boats docked in port and devastating headlines chronicling outbreaks early on in 2020, what does this mean for the future of cruises? How are they restarting, what barriers are they facing and - most importantly - how do they convince customers that they are indeed safe?

Guests

Dr Jennifer Holland, Lecturer in Tourism, Suffolk Business School
Ben Bouldin, Vice President, EMA, Royal Caribbean Cruises

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The Bottom LineBy BBC Radio 4