In this episode, we speak with Dan Bischoff and Chris Knudsen, partners of Stoic Yeti, an ad agency for DTC brands.

They share their experience with the growth of Purple Mattress from a startup to a public company, including how they helped with the go-to-market strategy and scaled with paid ads.

The conversation covers a wide-range of marketing topics, including:

- Explore how to customize online shopping experiences

- Find out why simplicity is key to conversion rates

- Discover the importance of mapping out messaging throughout the customer journey