March 23, 2020

The Future of DTC: Jodi Goldberg, Google Head of Industry, DTC eCommerce

33 minutes

On today's episode, Adam Conner is joined by Jodi Goldberg, Head of Industry over DTC eCommerce at Google.

Today, you'll learn:

Jodi's path to leading DTC for Google; career advice, including how to look for the next job beyond the next job as well as embracing what others don't want to do

What excites Jodi about DTC; what the biggest strategic opportunities for the industry are

Examples of who, in DTC, are leading the charge

Some of the ways Google partners with DTC, including a description of Google Discover Ads. Learn more here: https://support.google.com/google-ads/answer/9270327.

Advice on how to build a more authentic brand

Here are a few other brands with podcasts mentioned on today's show:

Helix Sleep founders: https://www.podcast.vivoom.co/post/helix-sleep-founders-podcast

Rhone CMO: https://www.podcast.vivoom.co/post/rhone-cmo-adam-bridegan-podcast

Freshly CMO: https://www.podcast.vivoom.co/post/whats-cooking-freshly-cmo-mayur-gupta

Bombas Co-Founder and Chief Brand Officer: https://www.podcast.vivoom.co/post/bombas-chief-brand-officer-randy-goldberg-podcast

Be sure to stay subscribed for more content and thought leadership like this, and do please leave a rating and review on iTunes if you like what you hear.

Be sure to follow our LinkedIn page to catch all of our content there: https://www.linkedin.com/showcase/authentic-influence-podcast/.

Reach out to Adam Conner on LinkedIn at https://www.linkedin.com/in/adamjconner/ or via email at [email protected] with suggestions for guests, content, or general interest/feedback.

Find more at https://www.podcast.vivoom.co/.

Enjoy!

Music: "Streetview" by Jahzzar is licensed under a Attribution-ShareAlike License (CC BY-SA 4.0)

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By Adam Conner

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