Checkin to Checkout

The Future of E-commerce | Andrew Mosko

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In this conversation, Andrew Mosko, Director of D2C and Digital at Throne Sport Coffee, shares insights into his role overseeing digital commerce and marketing strategies. He discusses the evolution of e-commerce, the importance of agency support, and the lessons learned from failures in the industry. The conversation also delves into the impact of AI on consumer behavior, the significance of effective communication within teams, and innovative marketing strategies that leverage consumer psychology. Andrew emphasizes the need for storytelling in e-commerce and shares his current focus on understanding human decision-making processes.

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Takeaways:

  • Agency support is crucial for managing digital marketing efforts.
  • Failures in e-commerce are common and provide valuable learning experiences.
  • Effective communication is essential for team dynamics and project success.
  • AI is changing the landscape of consumer behavior and marketing strategies.
  • E-commerce strategies must adapt to shifts in consumer engagement.
  • Understanding human psychology can enhance marketing effectiveness.
  • Storytelling is vital for connecting with consumers on product pages.
  • Testing emerging channels can lead to innovative marketing opportunities.
  • Continuous learning and adaptation are key to success in e-commerce.
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    Checkin to CheckoutBy Justin Aronstein