Is The Future of E-Commerce is Inside Video Games? With the gaming industry now worth over $180 billion, brands are finding new ways to reach a massive and engaged audience. In this interview, Shlomi Ben Atar, VP of Marketing for Sayollo, unveils "G-Commerce" (Gaming Commerce). Learn how his company is building in-game shops where players can use achievements to buy real-world products, turning a purchase into a "trophy". This is a look into the next frontier of advertising and online retail. Check out the company: https://sayollo.com

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Guest: Matt Barnett, Founder of Bonjoro

Website: https://bonjoro.com

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🕒 CHAPTERS

00:00 - The Next Frontier: Gaming + E-Commerce

03:28 - What is "G-Commerce"?

06:23 - The Psychology: Turning a Purchase into a "Trophy"

09:25 - Why Gamers Spend 15 Hours Watching Others Play

12:04 - The Future of Advertising is In-Game Billboards

17:32 - Gaming as Therapy: The Social Side of Gaming

20:19 - Why Gaming & E-commerce Exploded During the Pandemic

25:56 - Why eSports are The New Super Bowl

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