Why do most websites struggle to convert visitors into customers? Travis Logan, co-founder and CTO of Justuno has spent over a decade helping brands solve this problem through AI-powered conversion rate optimization (CRO). From reducing cart abandonment to personalizing the buyer journey in real-time, Justuno has helped businesses increase sales without increasing ad spend. In this episode, Brent Muller and Travis discuss how AI, data, and behavioral targeting are reshaping e-commerce, SaaS, and lead generation.

Key Topics Discussed:
How Travis built Justuno to improve conversion rates for brands
Why discount code searches hurt e-commerce revenue
The power of personalization & AI-driven user journeys
How Lead Capture & first-party Data Will shape the future of Marketing
The impact of rising ad costs & why website optimization matters more than ever

Timestamps:
00:00 - Welcome & Introduction
00:30 - Travis’s Journey: From Web Developer to CRO Expert
02:16 - How Justuno Started & The Problem It Solves
05:33 - Why Most E-Commerce Stores Lose Customers at Checkout
08:47 - AI-Powered Personalization: The Key to Higher Conversions
12:19 - Why Google & Facebook Ad Costs Are Rising & How to Adapt
15:12 - The Future of First-Party Data & How to Use It Effectively
19:02 - AI’s Role in Site Optimization & Lead Nurturing
22:34 - The Future of Justuno & Next-Gen CRO Tools
26:07 - How to Connect with Travis Logan & Justuno

Connect with Travis Logan & Justuno:
🌐 Website: justuno.com
💼 LinkedIn: https://www.linkedin.com/in/travis-logan-a2a93b3/

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#Ecommerce #AI #ConversionOptimization #CRO #DigitalMarketing #Justuno #FutureProofedPodcast

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