Buying and selling have evolved with the help of technology. We can now buy things quickly at the comfort of our homes with one click and it will be delivered to your doorstep. Even though things change rapidly nowadays, the trend for eCommerce is quite predictable than you would ever think. Chloë Thomas, the founder of eCommerce MasterPlan, international speaker, and bestselling author, demystifies the world of eCommerce. Chloe takes us back to the time she started her first job in eCommerce working for a multichannel retailer. She says technology may have evolved so much, but the challenges remain the same because the customers are not that different. Having worked with a lot of big brands, Chloe takes us into the behind-the-scenes of a product launch, creating a marketing plan for eCommerce, and managing a marketing team, and touches on the future of eCommerce and marketing.