What does it take to lead digital transformation at one of the world's biggest PC brands?

Jennifer Downes, Global eCommerce CMO at Lenovo, joins The CMO Show to unpack how she's reshaping the online customer experience using AI, data-driven insights, and a fearless test-and-learn mindset. From scaling personalised content to building a global in-house creative team, Jennifer shares how Lenovo is staying sharp in a fast-moving, competitive market.

This episode dives into the real-world challenges of content chaos, the power of customer feedback, and why giving your team permission to fail might be the smartest move you make.

The CMO Show is produced by ImpactInstitute, in partnership with Adobe.

www.impactinstitute.com.au | https://business.adobe.com/au