Summary

Natalie discusses her journey with Electro Muscle Stimulation (EMS) and how she turned it into her passion and career. She talks about the challenges of introducing a new technology to consumers and the importance of educating them about its benefits. Natalie also shares her experience balancing her business and family life, and the value of building a strong support system. She reveals her plans to expand her business through brand licensing and provide training and support to other EMS studios. The conversation revolves around the topic of pricing and value in the EMS industry. The hosts discuss the challenges trainers face in asking for the price their services are worth and the importance of not underselling themselves. They emphasize the value of EMS and the premium price point it deserves. They also highlight the investment in high-end equipment and the cost savings compared to traditional personal training. The conversation touches on the need for patience in building an EMS business and the vision for the future of EMS in various industries and communities.

Connect with Natalie and EMS Enhanced

Chapters

00:00 Introduction and Setting the Stage

00:26 Natalie's Journey with EMS

04:58 Challenges in Introducing EMS to Consumers

12:36 Expanding the EMS Enhance Brand

17:35 The Importance of Education and Support in the EMS Industry

19:15 EMS as a Premium Service

21:06 EMS for the Aging Population

23:24 Paying Premium for the Best Trainers

26:33 The Future of EMS

31:34 Becoming an EMS Entrepreneur

33:40 The Importance of Patience

36:38 Success with a Smaller Client Base

Sound Bites

"How can I figure out how to turn a job, a career into a hobby and help other people?"

"EMS is such a good, amazing way to keep in shape and just, you know, biohack life and just have amazing longevity with our family"

"EMS Enhance is gonna enhance whatever it is you're doing"

Takeaways

Discovering EMS during the pandemic and falling in love with the technology

Transitioning from a corporate job to starting an EMS business

The challenges of introducing a new technology to consumers

The importance of patience and building a strong brand and community

The vision for the future of EMS and the value of offering premium services

Keywords

EMS, Electro Muscle Stimulation, fitness, business, brand licensing, training, support, EMS, pricing, value, trainers, challenges, premium, equipment, cost savings, franchises, longevity, vision, patience, success