THE FUTURE OF EVENTS – WHAT DO AUDIENCES WANT?

• “The arts and music industries are a dousing rod for the public psyche – divining where the gaps are and where the water might run” – the last two years especially has seen a cross fertilization of genres, audiences move to digital, immersive events, to events in heritage spaces, forests and online. Creatively and commercially what does this mean for promoters? • Inclusion, diversity and accessibility – reflecting the nation – getting it wrong is reported widely but how do we get it right? • Creative bravery – what does it mean to you/your artists and the audiences and why is it important? (Surpassing expectations – know what they want/giving them what they didn’t know they wanted) • Events and a changing society – what role do live events have in an ever changing technological and digital world? Are audiences expectations for music and across the arts changing?