In this forward-looking episode of Fitness Business Insights with Matt Robinson, I explore where the fitness industry is heading next — and how you can position yourself to thrive as it evolves.

Using current UK and global data, I unpack the key economic, social, and behavioural shifts that will shape the industry from 2026 onward. You’ll learn why the fitness sector is growing despite economic uncertainty, what rising competition means for you, and how to adapt your business to meet the changing needs of clients in the years ahead.

What You’ll Learn

✅ Why the fitness industry is thriving even while the wider economy struggles

✅ The friction between rising demand for fitness and consumers’ financial caution

✅ How Gen Z is reshaping the market — and what that means for future coaching careers

✅ Why competition will increase and why that’s good news for standards

✅ The five mindset and service shifts that will help you stay ahead through 2026 and beyond

Resources & Links

• Connect on Instagram: @mattrobinsonpt
• Weekly newsletter & coaching info: mattrobinsoncoaching.com