This month on the New Food Hub podcast, host Gemma Tadman explores the pivotal role of retailers in shaping the future of food. Joining the conversation is Martine van Haperen, food retail and food service expert at ProVeg Netherlands.

Martine and her team are spearheading the Protein Tracker initiative, a powerful tool designed to help retailers and foodservice providers rebalance their protein offerings and accelerate the shift toward more sustainable, plant-based options.

What you’ll learn in this episode:

• The role of retailers in shaping consumer choices – and why it matters for health and sustainability
• How protein tracking works and why retailers should use it
• The biggest challenges retailers face when selling alternative proteins
• Smart merchandising and  marketing tactics to boost plant-based food sales
• What’s next for sustainable food in retail – emerging trends & opportunities

Why listen? If you’re in retail, food service, or the alternative protein industry, this episode is packed with practical and transferable insights to help you stay ahead in a rapidly evolving market. You can reach Martine through her email address and her team at ProVeg Netherlands via their website. For more insights, visit the New Food Hub and subscribe to stay updated!