Matt Mueller and Jonna Parker discuss the transformative role of data in the fresh food sector, exploring how consumer behavior is evolving and the importance of harmonizing data for actionable insights. They delve into the impact of GLP-1 medications on consumer choices, the implications of tariffs on pricing strategies, and the necessity of clean data for effective marketing. The conversation highlights the need for retailers to adapt to changing consumer expectations and leverage data to drive innovation in fresh foods.

Takeaways
Data is revolutionizing consumer-centric innovation in the fresh food sector.

• The evolution of data collection has significantly improved insights into consumer behavior.
• Harmonizing data from various sources is crucial for understanding market trends.
• Clean data is essential for accurate analysis and effective decision-making.
• Consumer expectations for freshness and quality are higher than ever.
• Innovative marketing strategies are needed to engage consumers in fresh foods.
• Understanding the impact of GLP-1 medications on consumer choices is vital for retailers.
• Tariffs can influence pricing strategies and consumer purchasing behavior.
• Retailers must adapt to changing consumer preferences to remain competitive.
• Data-driven insights can lead to more effective product offerings and marketing strategies.

Chapters

• 00:00 The Future of Fresh: Data-Driven Innovation
• 03:03 The Evolution of Data in Fresh Foods
• 06:06 Harmonizing Data for Better Insights
• 09:07 Consumer Expectations in Fresh Departments
• 11:56 The Importance of In-Store Freshness
• 15:03 Branding and Consumer Perception in Fresh Foods
• 18:05 Just-in-Time Freshness: Meeting Consumer Demands
• 23:12 Sales Performance as the North Star
• 29:47 Understanding Competitive Performance
• 36:33 The Impact of GLP-1 on Consumer Behavior
• 45:55 Navigating Trends in Fresh Food

Learn more about Jonna Parker and Circana below:

• Jonna's LinkedIn: https://www.linkedin.com/in/jonna-parker-8042ab3/
• Website: https://www.circana.com/

Thanks for checking out this episode of innovate ON purpose.

Learn more about Matt Mueller here:
1. Website: https://themindfulinnovator.com
2. LinkedIn: https://www.linkedin.com/in/mattmuellerinnovation/
3. Facebook: https://www.facebook.com/Matthew.F.Mueller/
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