Yananai and Franthoni discuss the evolution of Google Ads over the past two decades. They explore key milestones in the development of Google Ads, including the introduction of Performance Max and the increasing role of AI in advertising.Takeaways

• Google Ads has evolved significantly since its inception in 2000.
• Performance Max represents a major shift towards automation in advertising.
• Understanding the fundamentals of business is crucial for effective advertising.
• AI tools are enhancing the capabilities of Google Ads but require human insight.
• The landscape of digital marketing is becoming increasingly complex.
• Brand owners need to adapt to the new tools and strategies available.
• Collaboration between marketing teams and strategists is essential for success.
• The future of Google Ads will likely involve more automation and AI integration.
• Expertise in Google Ads is becoming more valuable as the platform evolves.
• Continuous learning and adaptation are key to thriving in digital marketing.