AI is transforming student success. Test-optional admissions are shaking up college acceptance — but not always in the way you’d expect.

Family support and alumni networks are proving to be more critical than ever for student retention. Strong connections are driving better outcomes, both academically and socially.

Learn how AI is personalizing learning, why test-optional might not be the solution we hoped for, and how online learning is reshaping access to education.

Whether you're a student, parent, or educator, discover how these trends are shaping the future of higher ed — and why connection might be the most powerful factor of all.

Timestamps:
▶️ 00:00 – Introduction: Higher Ed at a Crossroads
▶️ 00:29 – AI in Academic Support: Early Warnings & Personalized Learning
▶️ 02:12 – Test-Optional Admissions: A Fair Shot or a Hidden Barrier?
▶️ 03:25 – CRMs & OPMs: The Business Behind Higher Ed
▶️ 05:55 – Why College Still Matters: The Broader Value of Higher Ed
▶️ 07:44 – Connection Is Everything: Family, Alumni, and Support Networks
▶️ 11:53 – The Rise of Online Learning: Access, Challenges, and Solutions
▶️ 13:54 – Takeaways: The Future Is About Connection

Learn more about the Higher Education Marketing Institute:

• Website: https://highereducationmarketinginstitute.com/
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