Everyone strives for benchmarks, but at what point do benchmarks stop being aspirational and instead just become handcuffs?

The people who question limiting beliefs and look at problems through brand new lenses are typically pretty great people to learn from. They’re the ones creating what will become the new norms, the benchmarks in the future.

One of those people is Erol Toker, the Founder and CEO of Truly.co, a company that helps eliminate complex repetitive tasks through a methodology called hyperautomation.

In our conversation, Erol teaches us about the long-term value of humans, how operators can re-think the difference between low-value and high-value activities, and what his company did when they asked themselves, what would it take to not have SDRs.

Like this episode? Be sure to leave a ⭐️⭐️⭐️⭐️⭐️⭐️ review and share the pod with your friends! You can connect with Sean and Erol on Twitter @Seany_Biz, @eroltoker, and @DriftPodcasts.