In this episode, Whitney and Nicholas discuss the future of live eCommerce shopping in 2023. Plus, we also share our experience and thoughts about artificial intelligence (AI) tools, like ChatGPT and Descript. The conversation begins with a review of what we predicted for 2022, including what did and didn’t happen in the live streaming and digital marketing industries. For instance, we reflect on the role of women in business this past year and the potential for more funding for female-led businesses in the years to come. Hear our thoughts on recent challenges like inflation, tech industry layoffs, and global events. Then we delve into the impact of AI on content creation and consider the importance of being mindful of the risks and benefits of the trendy tools. We consider the pros of using AI services for customer service, as well as cons like the ethical implications. There’s a lot to consider as we end the year and transition into 2023!

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