The Future of Marketing is a monthly series from the Annovation Community: ⁠⁠https://www.skool.com/annovation

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Summary

This conversation explores the evolving landscape of marketing, focusing on the attention economy, the role of algorithms in content visibility, and the balance between paid and organic strategies. The speakers discuss the importance of experimentation, the impact of followers versus content quality, and the emergence of decentralized social media platforms like the Fediverse. They also share insights on effective advertising strategies and highlight notable trends in social media engagement.

Takeaways

• Understanding technology today helps achieve a better future tomorrow.
• Attention is a scarce resource in the digital age.
• Algorithms dictate what content gets seen and by whom.
• Follower count is less important than content quality and engagement.
• Paid advertising can enhance organic reach and visibility.
• Experimentation is essential for discovering effective content strategies.
• Decentralized social media platforms are emerging as alternatives to traditional ones.
• Engagement metrics are crucial for assessing content performance.
• Video content is currently favored by social media algorithms.
• AI-generated content can be a valuable tool for testing ideas.

Chapters

02:05 Understanding the Attention Economy

04:23 The Role of Algorithms in Content Visibility

11:11 Paid vs. Organic Strategies in Marketing

16:36 Navigating Social Media Algorithms

32:54 The Fediverse: Decentralized Social Media

39:17 The Future of Social Media Platforms

41:15 The Future of Social Media Protocols

44:00 Advertising in a Decentralized World

45:54 Navigating New Platforms: Threads and Blue Sky

48:49 Understanding User Experience in Decentralized Platforms

54:45 Testing Content and Advertising Strategies

01:07:36 The Evolution of Social Media and User Fatigue

01:10:32 Navigating Online Privacy and Authenticity

01:13:43 Engaging with Local Communities on Social Media

01:15:04 What's Got Your Attention? Exploring New Platforms

01:15:53 Case Study: WSDOT on Blue Sky

01:21:57 Performance Comparison: Blue Sky vs. X (Twitter)

01:23:05 Leveraging AI in Marketing Strategies