Kathryn and Michelle are back with another episode of HCD’s MindSet with Rex Chng, a recent graduate of the Penn Masters of Behavioral and Decision Science program. In this episode, Rex shares why he joined the program at University of Pennsylvania and the recent work he did with HCD about on-demand delivery services. Inspired by the UberEats Superbowl commercial, this research tried to determine what is important to consumers, and how brands can leverage that information to stay top-of-mind with their customers. After listening to this episode, you may never look at companies like Lyft or Instacart the same… Check it out!   

Meet our guest!

Rex is a recent graduate of the Master of Behavioral and Decision Sciences program at the University of Pennsylvania. He is fascinated by how human makes decisions, why some behaviors spread faster than others, and the underlying motivation of human behaviors. He is looking to bring his behavioral science knowledge into UX research to the tech industry to build a seamless product experience.  

Rex’s LinkedIn

Rex's blog 

MaxImplicit White Paper 

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