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This episode features an interview with Susanne Rodriguez, CMO at Auvik, a cloud-based IT management platform that reduces friction and increases agility.
In this episode, Susanne talks about how they think about growing market share by getting customers to switch to Auvik and their big investments in community. She also discusses the future of paid search and why they are focused on authentic forums like Reddit.
Key Takeaways:
Quote:
Episode Timestamps:
*(02:26) The Trust Tree: Getting customers to switch from competitors
*(10:14) The Playbook: Paid search and authentic forums
*(27:34) The Dust Up: Get aligned and come armed with data
*(29:38) Quick Hits: Susanne’s quick hits
Sponsor:
Pipeline Visionaries is brought to you by Qualified.com. Qualified helps you turn your website into a pipeline generation machine with PipelineAI. Engage and convert your most valuable website visitors with live chat, chatbots, meeting scheduling, intent data, and Piper, your AI SDR. Visit Qualified.com to learn more.
Links:
4.8
3535 ratings
This episode features an interview with Susanne Rodriguez, CMO at Auvik, a cloud-based IT management platform that reduces friction and increases agility.
In this episode, Susanne talks about how they think about growing market share by getting customers to switch to Auvik and their big investments in community. She also discusses the future of paid search and why they are focused on authentic forums like Reddit.
Key Takeaways:
Quote:
Episode Timestamps:
*(02:26) The Trust Tree: Getting customers to switch from competitors
*(10:14) The Playbook: Paid search and authentic forums
*(27:34) The Dust Up: Get aligned and come armed with data
*(29:38) Quick Hits: Susanne’s quick hits
Sponsor:
Pipeline Visionaries is brought to you by Qualified.com. Qualified helps you turn your website into a pipeline generation machine with PipelineAI. Engage and convert your most valuable website visitors with live chat, chatbots, meeting scheduling, intent data, and Piper, your AI SDR. Visit Qualified.com to learn more.
Links:
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