I've been passionate about the power of video content for a long time. Being visual, it's possible to achieve strong emotive connection. However, with high volumes of video now used in marketing, it can be hard to make your video stand out. One answer may lie in advanced AI software, used to create extremely personalised video messaging, with tailored content produced in real-time.
Nathan Musson is the founder of eMoo Media, which has developed a solution to completely personalise video content. Through AI, the footage and content is selected and editing using the viewers specific profile information. Using personality, behaviour and intent elements the software creates programmatic storytelling videos delivered at mass scale.
In episode 191 of Be The Drop, recorded LIVE from Pause Fest, Nathan blows my mind with examples of personalised video content this software has created. Nathan also shares valuable insight into the power of personalisation.----Are you considering starting a podcast? At Narrative Marketing, we deliver a full range of podcast production options. Or if you'd like help getting started to produce your own content, I also deliver podcast training programs, more details via this link.-----The Be The Drop podcast is brought to you by Narrative Marketing, the Brand Storytelling Superheroes!We release new content each week!SUBSCRIBE to the blog hereSUBSCRIBE to Be The Drop podcast in iTunes hereSUBSCRIBE to Be The Drop in Spotify hereSUBSCRIBE on YouTube here for the full interview video, behind the scenes, bloopers & more.CONNECT with us on Facebook, follow @be_the_drop on Instagram or Twitter.CONTACT US [email protected]