Contrary to the tumbleweeds occupying your local mall, physical retail isn't dead. Instead, it's evolving to meet the needs and expectations of shoppers who want unique and creative interactions with retail brands. Showfields and Naked, two New York City retail experiences, challenge traditional stores in design, operations, and the types of brands you can shop.  By using these new physical concepts, digitally native brands can save time and money and focus on creating interactive, meaningful relationships with shoppers. A similar pattern of eerily quiet spaces across the country has many wondering: Is physical retail dead? Listen along as we dive into the evolving world of physical retail and discuss the impact concepts like Showfields and Naked are making.