In this episode, Mike Barnes, Co-Founder and Co-CEO of Selkirk Sport, takes us inside the explosive growth of pickleball, and how he positioned Selkirk as one of the most innovative brands in sports today.

Mike and his brother Rob turned an obscure game into a cultural phenomenon. From pioneering digital marketing to creating highly specific brand personas, Mike shares exactly how Selkirk Sport transformed from an under-the-radar startup into pickleball’s premium brand.

We cover:

• Why real opportunities lie in markets nobody else is chasing

• How to build a compelling brand that resonates across generations and skill levels

• Mike’s contrarian approach to marketing, product innovation, and international growth

• Insights into maintaining a drama-free, high-performance company culture at scale

If you’re building a brand, leading a team, or simply curious about the business behind the fastest-growing sport in America, don’t miss this episode.

Listen to the full episode wherever you get your podcasts, and subscribe for more deep dives into how top entrepreneurs and leaders connect the dots.