Contributor(s): Professor Joseph Nye | Joseph Nye is a long-time analyst of power and a hands-on practitioner in government. His concept of "soft power" has been adopted by leaders from Britain to China and "smart power" has been adopted as the bumper-sticker for the Obama Administration's foreign policy. In this lecture, drawn from his new book The Future of Power, Nye outlines the major shifts of this century: new transnational challenges such as the financial crisis, global epidemics, and climate change facing an increasingly interconnected world; a changing global political and economic landscape, including the rise of China and India; and the increasing influence of non-state actors. Nye explores what resources now confer power, and argues that, in the information age, it might be the state (or non-state) with the best story. Joseph S. Nye, Jr. is University Distinguished Service Professor and former Dean of Harvard's Kennedy School of Government. He has served as Assistant Secretary of Defense for International Security Affairs, Chair of the National Intelligence Council, and a Deputy Under Secretary of State. The author of many books, he is a fellow of the American Academy of Arts and Sciences, the British Academy, and the American Academy of Diplomacy.