Do you want brands to actually see the value you bring to the table and yes, we're talking about paid brand deals?

In this episode of On The Move, I sit down with Katherine McDermott to break down what creators should really know when it comes to negotiating brand campaigns, understanding their worth, and positioning themselves as a true marketing channel for brands.

Katherine McDermott is a Public Relations and Influencer Marketing Strategist. She began her career in PR running the marketing department of a multi-million dollar tech startup and later worked as the Director of Marketing for HGTV's Property Brothers. Throughout her career, Katherine has worked with household-name brands, celebrity creators, and leading companies in the influencer and media space.

Episode Notes:

• Understanding the value creators bring to brands • How to confidently negotiate brand campaign deals • Why micro and nano influencers are shaping the future of the creator economy • How Kalypso is helping creators better understand and report brand deal performance

If you're a creator looking to land more brand partnerships and build stronger relationships with brands, this episode is full of insight.

Listen now.

Connect with Katherine!

• Katherine's Instagram

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