What if the radio was invented after the internet? That’s the question we asked when we started Futuri, and we’re exploring the answer in this podcast. As radio’s advertising revenue continues to stagnate, streaming and podcasting, including on-demand broadcast audio (ODBA), are seeing a rise. The answer isn’t to reinvent the wheel; Radio stations already have the tools they need to succeed on on-demand platforms. They just need to find ways to migrate onto those platforms cost-effectively.

In today’s episode, we will discuss the new radio generation. From ODBA to opportunities to fill news deserts in remote parts of the world, radio stations are in a unique position where they’re at an advantage in the on-demand audio world—it’s just a matter of how to implement those changes.

GET READY TO LEARN:

● All about the current audio landscape.

● Strategies for moving onto ODBA platforms.

● The potential for filling gaps in news deserts.

● How to use POST to streamline the transition to ODBA without investing in new departments.

KEY POINTS:

● Radio will continue to struggle if it does not find ways to migrate onto ODBA platforms.

● ODBA industries like music and podcast are seeing revenue increases.

● Audiences consume more content than ever, just not on traditional radio.

● Radio can solve issues with news deserts by hiring local talent and distributing ODBA content.