David Cook and Barry Lee Cummings, two of the co-founders of Contractors Direct, share their journey and the evolution of the business since its inception. They discuss the challenges faced during the launch in January 2020, coinciding with the onset of the COVID-19 pandemic, which forced them to adapt the business model and operations. Despite the difficult market conditions, they utilized the time to refine the platform and improve their understanding of customer needs, ultimately leading to recovery and growth in subsequent years.The guys highlighted the importance of data-driven decision-making, particularly in 2023, which marked a turning point for Contractors Direct. They emphasise the significance of understanding market trends and customer behaviour, which allowed them to realise that rather than a low volume, high ticket price business, they had a high volume, high ticket price business. This shift, combined with successful testing in international markets like Singapore and Saudi Arabia, provided valuable insights that fuelled expansion plans for 2024 and beyond.Looking ahead to 2025, David and Barry outlined ambitious targets, including securing at least ten white label partnerships and enhancing their digital presence. They emphasise the need for a strong marketing strategy to ensure Contractors Direct becomes synonymous with renovations and fit-outs in the UAE. The episode concludes with a commitment to transparency and sharing insights into their entrepreneurial journey, aiming to engage you, their audience, and provide valuable information about the renovation and fit out industry.