The Make it Big Podcast

The Future of Retail in the Metaverse


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Could the metaverse become the new third channel for retail? Futurist Kate Ancketill explores what trailblazers are doing in virtual worlds, whether they're finding success and the future potential for brands.


(00:00:12) Introductions
(00:01:36) Keynote
(00:02:55) Historical view of virtual worlds
(00:05:30) User landscape
(00:06:56) Buyer's intent
(00:08:24) Retail examples
(00:09:36) CVS
(00:13:00) The marketing opportunity of the metaverse and cryptocurrency
(00:15:49) Samsung
(00:21:30) CY-B3LLA
(00:29:36) Summary and concluding thoughts

Watch this Make It Big conference session and others on-demand at Make it Big 2022: Agenda | BigCommerce

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The Make it Big PodcastBy BigCommerce

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