The Chief Parent Officer and CMO at Bark are here to talk about safety in the digital world on #themarketingoptmimist. 

Titania Jordan is a renowned thought leader on digital parenting and has contributed pieces to the Wall Street Journal, Huffington Post, and Forbes. She published her first book, Parenting in a Tech World. Titania's stories are captivating, but it is not easy. She and her team work tirelessly to find new ways of keeping kids' information safe in this modern era where the internet has become so intertwined with our daily lives.

I am grateful for the opportunity to get to know Titania better and thankful that we've been given a platform in which our conversation can be had with anyone looking for guidance.

Resources:

• Parenting in a TECH WORLD
• CHILDHOOD 2.O
• Child Rescue Coalition

To Summarize: 

• If you’re looking for ways to keep your kids safe, please check out bark.us
• As more people around the world are interacting with your business, it is important to make sure you're thinking about things from a global perspective. You need language that resonates in other countries and partnerships across borders so that not only can different cultures gain interest but they will also feel like an equal partner. 
• A one-liner may be clever enough for some, but a well-thought-out headline can only do so much to stand out. It is no longer enough just to rely on creativity and wordplay alone - analyzing data also plays an important role as a marketer. 
• As the world becomes more connected by data, there is an increasing demand for companies to provide their customers with better experiences that are transparent and respectful. Target smartly through a privacy-compliant way in order to build up customer trust while providing a beautiful user experience.