In this episode of Founders Future, with host Mishal Saeed, Mike Thomas, CEO of Track Selling Institute, shares the journey of reviving and scaling the legendary sales training methodology originally founded by Roy Chitwood. Mike discusses how he and his partner Ron Holm transformed the business from in-person workshops to a virtual-first model, leveraging AI and customized reinforcement tools to help sales teams retain and apply their training effectively. He also dives into their vision for industry-specific training and the future of sales in a post-pandemic, AI-driven world.

Mike unpacks the biggest challenges sales teams face today—getting in front of the right buyers, selling to decision-making teams, and adapting to in-person selling again. He explains how Track Selling Institute’s structured, repeatable process helps businesses close more deals while staying human-centric in an increasingly digital sales landscape.